A look at ways to move from Self-Publishing into Traditional Publishing as well as a look at what is involved in both Traditional and Self-Publishing in the Christian Marketplace.

Athena Dean


Athena Dean Holtz is a publisher, speaker, author, pastor’s wife, and former radio host. For over thirty years, she has worked in the book business, spearheading the independent publishing movement in the Christian market. In 2014 Athena cofounded Redemption Press to fill an author-centered niche in publishing. Her heart is to help authors find creative ways to reach readers. In 2018 that included the Women of Joy Tour, and in 2019 the She Writes for Him compilation was birthed. In 2020 the All Things weekly podcast launched to spotlight Redemption Press authors.

In 2019, Redemption Press introduced a new imprint, Romans 8:28 Books, to launch Planned from the Start: A Healing Devotional as a companion product to the Unplanned film. Expanding further on this imprint is a new bookstore by the same name where Redemption Press authors are featured and the home office is housed. Finally, the She Writes for Him brand expanded in the midst of the pandemic to offer Online Writing Bootcamps and a cutting edge Online Writers’ Conference.

She is a past-president of Northwest Christian Writers, a member of Christian Women in Media Association (CWIMA), Advanced Writer & Speaker Association (AWSA), and former host of a weekly radio program, “Always Faithful.” Her memoir, Full Circle: Coming Home to the Faithfulness of God (Redemption Press, 2017) has been nationally acclaimed for its ability to resonate and inspire. In 2014 she married Ross Holtz, founding pastor of The Summit, an Evangelical Free Church in Enumclaw, Washington. Athena and her husband enjoy their grandchildren, time spent on Puget Sound waters on their sailboat, and make their home in Enumclaw, WA.

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Using Self Publishing to Land a Traditional Contract

Using self-publishing options to move into a traditional contract as well as looking at what is the best option for publishing your book.

Dawn Lynn Mann Says:


I highly recommend the courses provided through Arise U. I learned so much from my AWSA sisters. Their teachings helped further shape my ministry goals with God’s calling. They offer a wealth of information from their experiences and a ministry founded upon Jesus. They hold nothing back. You will be given wise advice from the inside life of publishers who have a heart of integrity with keeping ministry values. I gained and learned a great deal from their gifts and talents with practical tools to move forward and I know you will as well.  


Dawn Lynn Mann serves as a Justice Ambassador for Prison Fellowship and a Celebrate Recovery Leader. Her story, “Breaking Free” is published in a compilation book, “Faith and Freedom.” She is currently writing her own book and shares her story of God’s miraculous intervention and work in her life with many churches. She has a passion to see others set free and is on a mission to win souls for the kingdom of God.